Mono Coco Loco
Package Design | Custom Typography | Illustration
Lively illustrations and a bright color palette work together to bring the Mono Coco Loco brand to life. Mono Coco Loco is a line of alcoholic chocolate bars and drinks designed to pay homage to a ritualistic cacao drink used by ancient Latin American cultures to inspire spiritual connections. Influenced by ancient Aztec iconography, the typography and illustrations of the Mono Coco Loco brand were continuously refined to reflect the lively energy of the brand’s voice.
DEVELOPMENT
Initial pencil sketches. Pencil on tracing paper.
Traditional hand-drawn illustration. India Ink on smooth bristol.
Initial image trace of the scanned illustration. Adobe Illustrator
Adjusted vector illustration in greyscale. Adobe Illustrator.
Vector illustration color study. Adobe Illustrator.
Adjustments made to vector illustration. Adobe Illustrator.
Final vector illustration for packaging. Adobe Illustrator.
PACKAGING
Mono Coco Loco caramel chocolate bar packaging.
Mono Coco Loco cinnamon chocolate bar packaging.
Mono Coco Loco mint chocolate bar packaging.
Mono Coco Loco chocolate bar packaging principle display panel.
Mono Coco Loco chocolate bar packaging side view.
Mono Coco Loco chocolate bar packaging back panel.
Cocoa Cocktail Packaging
Mono Coco Loco creamy cocoa cocktails come in a variety of sweet, spicy, and refreshing flavors that will make your tastebuds go loco!
Mono Coco Loco coco cocktail squealer bottle label.
Spice up the party and embrace your wild side, together with a growler (or two!) of Mono Coco Loco to your next get-together.
Principle display panel of Mono Coco Loco chocolate bar packaging.