Blazin’ Raisin
Brand Identity | Editorial Design | Merchandise Design
This visual brand guide establishes the brand positioning of Blazin Raisin as a one-stop-shop for ethically sourced dried fruit and nut snacks. The quirky raisin mascot and playful typographic patterns visually illustrate the brand as funky, approachable, and down to earth. The textured fruit patterns were created by scanning dried fruit purchased at a local farmer’s market in Kutztown PA. The rustic patterns emphasize the no-frills, authentic approach of the Blazin’ Raisin brand.
LOGO
Initial logo concepts
Revised logo concepts
Original Font
Hand Adjusted Font
Typographic Refinement
Final Logo
Blazin’ Raisin Visual Brand Guide pp. 4-5.
Blazin’ Raisin Visual Brand Guide pp. 8-9.
Blazin’ Raisin Visual Brand Guide pp. 10-11.
Blazin’ Raisin Visual Brand Guide pp. 22-23.
PATTERNS
Trailmix Pattern
G.O.R.P Pattern
Eden Pattern
Blazin’ Raisin Visual Brand Guide pp. 16-17.
Blazin’ Raisin Visual Brand Guide pp. 14-15.
Packing found within the store.
Made from 100% post-consumer paper.
Blazin’ Raisin brand manual, tote bag, to-go container, and employee apron
Blazin’ Raisin Brand Manual
page 21 and 22.