Off the Bone
Brand Identity | Menu Design | Packaging | Copywriting
Off the Bone (OTB) is a restaurant featuring an in-house butchery. OTB specializes in charcuterie boards featuring a wide spectrum of exotic meats. Set in a trendy industrial setting, the restaurant environment is modern and classically masculine. Leather, wood, and iron are prominent materials incorporated into the environment as well as the assets which include a menu, place setting, promotional postcards, spice labels, an apron, and a stationary system. The visual design elements channel classic butcher shops and retro 50’s typographic elements which are elevated to create a modern, timeless approach.
Hog on the Run spice jar label.
Screaming Goat spice jar label.
Bang for Buck spice jar label.
An example of a VIP “goody bag” given to guests during a soft opening would include samples of house-made spices and postcards containing information about the establishment and owner.
Close up of spice jar packaging.
Off the Bone Summer 2022 menu.
Off the Bone Restaurant and Butchery stationery.